About

For the curious

“’Vararoha’ is an old Sanskrit word that has many different meanings. One of the translations is ‘ready to offer boons or gifts.’  This is meaningful given my heritage and ethos.

Each fragrance becomes such a gift: a quiet expression of creativity, devotion, and rebellion, offered to those who seek beauty not as an ornament, but as an inheritance of experience."

- Perfumer, Vararoha

Vararoha represents the peaceful chemistry between scent and sentiment. These fragrances are designed to create pause – to provoke memories, emotions, and reflections. They resist conformity and liberate those who do too. To describe is to know. To experience is to understand.  

For the quiet rebel

For the beautifully unbothered

Vararoha is quiet rebellion. We don’t need loud, dramatic statements to be seen. We exist unapologetically, choosing our own way without waiting for permission, without waiting for approval. We don't wait for someone to signal that it’s safe to be who we already are.

Our people are confident in their quirks, proud of their imperfections, and at peace with their awkward silences. We don’t pretend to fit into boxes that were never made for us.

We move to rhythms that others might not hear - shimmying to the obscure song stuck in our heads, unbothered by the noise and chaos around us. Not striving to be different, but simply being ourselves - and letting that be enough.

Our rebellion is not performance - its presence. A refusal to perform in a world that has confused volume with value. Standing out, for us, isn’t about being louder or brighter or bolder. It’s about recognising that acceptance crafted for everyone rarely fits anyone and choosing instead to craft a life - and a scent - that honours the individual. Vararoha is about standing out by standing true.

Vararoha blends fragrance with narrative

Vararoha fragrances are born from experimentation, intention, and a deep respect for an ancient craft. Each creation begins with observation - a fleeting mood, a subtle tone, a fragment of memory. What starts as stories and notes in a journal slowly becomes an olfactory structure, a composition of rare ingredients and carefully chosen accords.

The process is quiet, deliberate, and meditative. Sometimes it takes months, sometimes years - chasing a story and translating it into scent. Each fragrance is a testament to patience, stillness, and the devotion to capturing a moment, memory, or narrative in a bottle.

Based in the Macedon Ranges of Australia, Vararoha Perfumery remains true to its independent roots. Every fragrance is developed by the perfumer and founder, working with ethically sourced ingredients to create scents that are both timeless and unapologetically individual.

Vararoha is more than perfume. It is quiet rebellion, bottled.